Instytut Dziennikarstwa i Komunikacji Społecznej


Uniwersytet Wrocłaawski

Study in english

Media Content Creation

The Media Content Creation direction is a response to the needs of modern societies and economies in which reliable information becomes a key capital. Graduates of the field are prepared to act as researchers of media and various communication mechanisms, and are also prepared to act as journalists and employees of various media-related institutions. In accordance with the planned learning outcomes, the graduate acquires specialized and in-depth knowledge in the field of social communication and media sciences, research skills for analyzing media phenomena, including manipulation and disinformation, as well as numerous competences for working as a media researcher. At the same time, he gains the knowledge and skills necessary to work in various media sectors (press, television, radio and digital media). The great advantage of the studies is their international nature and the great emphasis placed in the educational process on content related to intercultural and international communication. Graduates of English-language studies in Media Content Creation will be prepared to work in international media, in international teams, and will also have competences to describe intercultural and international issues.

Journalism and Social Communication (kierunek nieoferowany od roku akademickiego 2024/2025)

In the face of the current speed of media development people professionally dealing with the area of social communication (journalists and PR specialists) need to have a fluent knowledge of English  – including its specific professional varieties and practical, workshop use in the context of duties performed in their careers. Studies in intramural and extramural (weekend) formula, fund partly by UE - with low school fee. The aim of our studies is to educate journalists and PR specialists. Our graduates will also be prepared to operate in the market independently by organizing a media institution or founding an advertising or PR agency.

Communication management

Communication Management studies offer a comprehensive approach to external and internal communication of brands, organizations and their image, by means of existing communication systems. Graduates of the program will have acquired theoretical knowledge and practical competences in the areas of specific aspects of communication of organizations and their external and internal image (advertising, public relations, branding). They will also have acquired detailed knowledge about the range of work and competences of different units of organizations and companies from the creative industry. The educational goal of the program is to build competences connected with designing (also graphic), perceived as an important element of organizational and brand image.