Image Communication Department

The Section of Image Communication was founded in 2014 with the view to preparing our course graduates for professional fulfillment in three fields primarily: Managing customer relations – as a specialist in establishing and managing the relationship between the team dedicated to the client and the client in the process of communication design and branding. Creative management – the course equips with the theory, as well as practical skills that help succeed in a dynamically evolving creative and image industry, especially in branding, but also within the dynamically evolving media and economic system. Strategic management – the objective of the undergraduate course is to gain the specialist knowledge and practical skills in the field of strategic management of image, organisational, and economic potential in modern day enterprises, which focus on conscious brand management in the constantly changing and homogenous market. The character of the market and the media forces their actors not to focus on long term status quo but on constant and dynamic adaptation to changes.